My Wonderful Life

After Shark Tank

posted on 2/14/12 by Sue & Nancy

It's hard to believe three weeks have passed since our appearance, but between the follow up (and our day jobs) it has been an amazing experience and I would urge every entrepreneur to submit an application.

Here have been some of the most asked questions:

How did you get on the show?

Just like everyone else, we submitted an online application in the Spring of 2011 like 10,000 (really) others. The clearer and more compelling you can make your business the better!. Then if someone deems you worthy, you go on to a casting director, where they have a phone interview. If you make it through that, you submit piles of documents where you sign your life away (not really, but seems that way) and a casting tape video. If you make it through that, you get into the semi-finals. Then I think there is one more video or phone call of some sort, and then we didn't hear from them for a while, until August when they said they would be taping us but didn't know when. When we finally taped in early September (Labor Day weekend!) It was only confirmed 48 hours before. Talk about a scramble to get ready.

You have to make it through pitching the producers, then they confirm you will pitch "the Sharks". What makes the whole process so intense is that you are basically in an all-day waiting game. We were supposed to be on in the morning, and didn't get on till the afternoon. So I think we were a bit rushed to get thru the process, because I think they had to be done by 5 and there were four of us to get through


What was it like pitching in front of the Sharks?

INTENSE! The anticipation of waiting all day (and a few measly granola bars) didn't help. When we finally walked out our video didn't play, so they had to reload it as we stood there looking at each other. We finally got into the Q and A, but there were a lot more "Q's." Even though Nancy and I had rehearsed and decided who would answer what question, you're not prepared for them barraging you with questions and talking over each other. I think thats a technique to get the "deer in the headlights" look.

 It was all over in about a half an hour, then you go back to the holding pens, and talk to more Shark tank people. And go to your hotel and have a cocktail!


What was the best part?

It certainly wasn't the hotel or the amount of money they give you to eat in LA--reality shows are not glamorous! But it was meeting all the other entrepreneurs. We would find ways to get together and hear each others stories, but we were legally bound not to discuss our outcomes. THAT was difficult. But we still stay in touch with them to this day.


What happened when you saw it and after it aired?

They have editors who have a field day--our segment was nothing like it was filmed. It was like they put it in a blender. But all in all, I think they did a good job of telling the story. Personally , I think the stories about servers crashing etc is hype--unless you have a really old server. In comparing notes with other people who were on, website visits ranged from 10,000 to 100,000--which isn't that much considering six MILLION people watch the show. We were happy with our traffic and have made a lot of new connections and new opportunities have arose. It was one of the best things we've ever done for our business!

3 Previous comments:

(1) On February 23, 2012, Michael ( said:
Thanks for sharing the experience from your perspective. It might have been due to the editing, but I thought it was strange that "web scale" was not once discussed. Hosting and bandwidth are so cheap that with enough users, almost any business model is possible -- and you also had a source of revenue.
(2) On March 5, 2012, Lilia ( said:
I just watched your appearance on SharkTank, I'm wondering if you ladies have an advisor on how to really monazite and market the site as a whole "service" not just a site or profile with a link. I recommend talking to someone about really marketing your site as a brand. Some will tell you to place ads, use adsense, but I would steer clear of that to keep the site simple and true to the brand. However! If you were able to offer certain packages.... say something like a catering package, where you have certain vendors who sign up to offer services. If your users decide to go with these vendors once their "party plan" is able to be "executed" (after death). The person to selected to execute the plan would then have all the right vendor contacts ready. If these plans are prepaid, the plans could be set up so that once they are executed, the venders all get emails with dates, and the money is distributed according to the prepaid "packages" or "deals" that have been selected by user.

I'm a tech person, not a planer, but I do see more potential in the site if it were moving towards a "service" site, not just a "profile/plan" site.
Wow, only 48 hours notice to pitch the sharks! I can't imagine. Thanks so much for the inside look at the show. It's a great concept, but like a lot of reality programs, the drama can be a little over the top at times. Best of luck in your business.

Matthew Palmer

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