FOR IMMEDIATE RELEASE
Sue Kruskopf, Nancy Bush
MINNEAPOLIS (May 12, 2008) – Sue Kruskopf is co-founder of MyWonderfulLife.com and chief executive officer of Kruskopf Coontz Advertising. She established Kruskopf Coontz in 1988 after spending her formative career years in big agencies in Minneapolis. An entrepreneur at heart, Kruskopf struck out on her own at the age of 30 and was one of the pioneers in the agency world of developing an a la carte agency model, teaming up with “best of breed” specialists in various disciplines to deliver the highest caliber work for her clients.
Since then, she teamed up with Bill Coontz to establish Kruskopf Coontz. The agency has grown to include prominent national clients like 3M and United Healthcare, and is recognized for its strong expertise in the areas of aging boomers and health care. Kruskopf Coontz has won numerous national creative awards, and Kruskopf has been recognized by the Minneapolis/St. Paul Business Journal as one of the “Top 25 Women to Watch” list, which profiles female business leaders across Minnesota, as well as “Top 25 Most Innovative Women” and “40 Most Influential Under 40.”
Under Kruskopf’s leadership, the agency’s philosophy is to approach every client by solving the business problem first, and finding the truths behind any brand. In identifying this void in the marketplace, Kruskopf Coontz developed the brand identity, the strategic plan, the website, content and all communication elements associated with MyWonderfulLife.com.
Nancy Bush is co-founder of MyWonderfulLife.com and an account executive with Clear Channel Radio, Minneapolis. Bush earned a marketing degree from Arizona State University before joining the world of radio sales in 1985. Bush currently works for Sports Talk/KFAN and has represented one of the Clear Channel stations for all but four of the past 23 years when she was with Hubbard Broadcasting in the early 90’s. Throughout her career, she has consistently been recognized as a top performer and a leader in embracing the many changes the radio industry has seen.
Bush is no stranger to loss and, subsequently, to funerals. Having lost all grandparents by the age of 18, both parents by the age of 35 and her husband John, whom she married in 1988, at the age of 45; Bush put her firsthand experience with death and funeral planning to work in the development of MyWonderfulLife.com. In fact, it was Bush’s experience in planning her husband’s funeral that gave her and Kruskopf the idea for MyWonderfulLife.com.