My Wonderful Life

Comedian Soupy Sales Dies

posted on 10/23/09 by Sue Kruskopf

You gotta love a guy who did this every day: "Guy says, 'Where's the water cooler?' I say, 'Alaska,' and get hit with a pie."

TIME Magazine

TIME Magazine-written by Richard Collins (10/23/09)- "I don't mind you guys comin' 'round my house," Soupy Sales once said to the off-camera guys cracking up at his jokes, "but why'd you have to bring cameras in?" His afternoon TV show, aimed at kids and running in Detroit, Los Angeles and New York off and on from the 1950s through the '70s, had the seeming informality of a friendly fellow you'd hire to entertain the tots. He'd crack venerable jokes, play with puppets, teach the occasional verity ("Don't eat just before dinner") and, at the end, get a custard pie in the face. Simple stuff, really, but delivered with a brio that kept generations of children giggling. So his death Thursday, at 83, in a Bronx hospice after years of declining health, has to raise a tear, and a reflective silly grin.

Born Milton Supman in Franklinton, North Carolina, he served in the Navy during World War II and earned a journalism degree from Marshall College. In his first radio gigs, he called himself Soupy Hines, but changed it to Soupy Sales when he got a radio-TV spot in Cleveland. He later said he left that job, for health reasons — "they got sick of me." He clicked in Detroit, though, with his first TV kid-show in 1953. Supported by puppeteer Clyde Adler and a crew that provided the laughter (Soupy rarely worked before a live audience), he adapted the hip lunacy of TV's avant-comic Ernie Kovacs to his own sunny personality, frequently telling his viewers, "I love you and give ya a big kiss." They returned the affection. Lunch With Soupy Sales soon gained converts of all ages, and went national in 1959. For a brief spell in the early '60s he was a prime-time star; Frank Sinatra showed up to get a pie in the face.

In a line of TV kid-show comedy that stretched from Pinky Lee and Kukla, Fran and Ollie in the early '50s to Pee-wee Herman in the '80s, and is all but extinct today, Sales was the sweetest and goofiest. Outfitted in sweater and bow tie, his elastic features sporting a nonstop smile, as if he was laughing at his last or next joke, Soupy was also a Mr. Rogers for kids who didn't watch PBS. Yet there was educational value to his work. Dipping deep into the stock of humor that had sustained stand-up comics from vaudeville and the Borscht Belt, he taught kids what was funny.


Still is, if you look at YouTube clips from his old black-and-white shows, or can track down any of the three Soupy Sales DVD collections. Never too hip for the rec room, he connected with kids by telling jokes more venerable than the 2,000-year-old man — but they were new to five-year-olds, who got a daily tutorial in how to make people laugh. He'd parry with two animals seen on-camera only as long paws: White Fang, "the biggest, meanest dog in the United States," and Black Tooth, "the nicest dog in the United States." Or he'd go to the back door and greet some (usually unseen) visitor. One was his "girlfriend" Peaches — represented visually by Soupy in a blond wig and baggy dress, and vocally by either Adler or Frank Nastasi, who did the puppeteering from the mid-'60s on — with whom he'd engage in buckshot banter. (Peaches: "Will you always adore me?" Soupy: "Yes!" Peaches: "Then let's run off and get married tonight!" Soupy: "I can't." Peaches: "Why not?" Soupy: "I've got a date.")

With a half-hour to fill five days a week, the show needed musical interludes, and got them from Pookie the Lion, a primitive hand-puppet. Pookie would "lip-synch" the non-lyrics to Clark Terry's "Mumbles," or break into Johnny Standley's evangelist rant "It's the Book," or the Animals' version of "(Boom Boom Boom Boom) Gonna Shoot You Right Down"; and Soupy would madly cavort along, a dervish of prepubescent ecstasy. (The show gave you a music education too.) In the mid-'60s he had a hit of his own: a dance record, "Do the Mouse," which in the novelty-song category ranks up or down there with John Zacherle's "Dinner With Drac" and Steve Martin's "King Tut." That got him a contract as a Motown recording artist. Didn't last long.

Despite persistent urban legends, Soupy never did blue material for the kids — though his staff did play a prank that had a topless balloon artiste dancing to "The Stripper," while the on-set monitor indicated that the career-ending nudity was going on the air. (It wasn't.) He did make trouble for himself on New Year's Day 1965, when, annoyed by having to work on a holiday, he impishly instructed kids to tiptoe into their parents' bedroom, take out "green pieces of paper with pictures of guys with beards" and send them to his New York station. The punch line: "And you know what I'm gonna send you? A postcard from Puerto Rico." For that he got suspended. He said that the kids were hipper than his bosses: many sent him Monopoly money. One adult enclosed a few dollars, and wrote: "Now go to Puerto Rico."


By the mid-'80s Sales was back on radio, hosting a mid-morning show on New York's WNBC, and improbably sandwiched between Don Imus and Howard Stern. His cheerful comedic style seemed antique compared with to the grouchiness of these audio superstars. But even in the '50s and '60s, parading his encyclopedic memory for shtick, he was a throwback to every baggypants tummeler, every silent-movie clown. And like those masters, he knew that a pie in the face was the visual equivalent of a rim shot. Set up the joke, do the punch line, get a goopy Soupy face. He explained this precise, predictable rhythm in a 2002 interview with Ed Grant on the Manhattan cable-access show Media Funhouse: "Guy says, 'Where's the water cooler?' I say, 'Alaska,' and get hit with a pie."


Levity may not have attended the passing of Milton Supman. There were presumably no last rites with custard filling. But given all the knockabout pleasure Soupy Sales gave innocent kids and sophisticated adults, he certainly deserves a pie in the sky.

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